It’s all about externalities. The price we pay for things rarely, if ever, reflects its true cost.
Forests are vital for our survival – but that’s not stopping greedy supermarkets and fast food companies burning them down for profit.
We only have 9 years left to halve global CO2 emissions, but deforestation is rising, temperatures are rising – and industrial meat sales are rising too. Forests are essential to soak up CO2 and provide life-saving oxygen. Every tree that’s cut down to feed industrially reared animals brings us closer to climate breakdown and the droughts, wildfires, flooding and starvation that will follow.
We can’t stand by while food giants like Tesco, Sainsburys, Asda, Burger King, McDonalds and KFC continue to sell industrial meat that is burning down our forests.
Industrial meat is as serious a threat to climate change as Big Oil. We must raise awareness of the climate-wrecking actions of supermarkets and fast food companies just like we have with BP and Shell.
One of the fastest and most efficient ways to stop the climate emergency is to protect and restore our forests. To do this, we must stop destroying forests to produce industrial meat and dairy – and FAST.
The chicken boom is a prime example. Every year, over one billion chickens are slaughtered in the UK, with 95% reared in factories. And every year we import over three million tonnes of soya from South America, with most of it fed to factory reared chickens.
Growing animal feed on this scale – as well as grazing millions of cattle on mega-ranches – is what’s driving the destruction of our forests. And it’s supermarkets like Tesco and fast food outlets like KFC that are marketing hard and price-cutting so people buy ever more industrial meat to bump up their profits. Meanwhile, it’s our forests, climate and our future that pay the price.
… so reads an email I was sent recently by Greenpeace UK.
Another email I got recently was from Amazon Watch:
The first two weeks of August saw more than 10,000 fires spotted across the Brazilian Amazon, a 17 percent increase from the same period in 2019. There was also a 77 percent increase in fires targeting Indigenous lands.
Next week from August 31st to September 4th is the Rainforest Fires Week of Action. We are joining forces with Rainforest Action Network, SumOfUs and Friends of the Earth for direct and online actions, rallies, and teach-ins to target financial actors and end rainforest fires.
Heading off now to sign the Amazon Watch petition. Though, in my heart of hearts, I don’t think it’ll do a lot of good.