Of course the issue isn’t one faced just by Barnes & Noble, it applies to all vendors of quality products containing pages.
The real root of the problem is unfair competition by Amazon. And one of the reasons that this competition is unfair is that Amazon, in common with so many multinational organisations, cheats us all by not paying its fair share of taxes.
So another way of dealing with the problem would be for consumers to ‘vote with their feet’ and patronise other vendors.
I’ve been boycotting Amazon myself since 2015. Of course one person makes little difference, it takes a whole lot of drips to make a puddle…