I’ve just re-read this insightful essay, written by Bob Rich before the turn of the last millennium. As he himself says: “… although some of the examples are dated, it is more relevant today than it was then.”
Here’s a sample:
Life is a road, not a destination. We are at a crossroad, but the great and powerful are unlikely to choose the path of survival. For if they do, they risk being great and powerful no more, but ‘has-beens,’ relegated to obscurity.
The illimitable ocean consists of drops of water. Each drop of water counts. When a myriad drops of water move in the same direction, there is the irresistible tide that destroyed Hitler, stopped the Vietnam war, saved the Franklin river in Tasmania from damming, and on a local scale, time and again confounded the powerful.
Please follow the link to Bob’s complete essay: How to change the world.
I can’t recommend it highly enough.