Many small streams will form a large river

Don’t sweat the small stuff
Such things do not matter;
But a little can be enough:
A flat-rate fee can flatter.

Flattr: Small change, for big change.

Heh. All my own words (the ones after the video!) OK, maybe I shouldn’t give up the day job just yet 🙂

Flattr seems like a great idea[1]. I’ve only just signed up for it myself, so I can’t vouch for how well it works. As with many things, time will tell. The website interface seems well-polished; I encountered no problems (and was even able to easily find a ‘delete my account‘ facility, which has been a notorious problem with some systems).

[1] … if it weren’t for the fact that civilisation seems to be on the verge of meltdown. Hmmm… is anyone else feeling a tad schizophrenic these days?

About pendantry

Phlyarologist (part-time) and pendant. Campaigner for action against anthropogenic global warming (AGW) and injustice in all its forms. Humanist, atheist, notoftenpist. Wannabe poet, writer and astronaut.
This entry was posted in Business, Communication, Computers and Internet, crowdsourcing, Strategy and tagged , , , , . Bookmark the permalink.

3 Responses to Many small streams will form a large river

  1. What makes the news remarkable is that uTest is a crowdsourcing company. Hype notwithstanding, crowdsourcing hasn’t yielded more than a few viable businesses in the last few years. We know crowdsourcing exists because we’ve seen it flourish in the wild , which is to say, a few entrepreneurs have stumbled into very profitable businesses by building vibrant communities first, and monetizing them later.


    • pendantry says:

      Had to hook your message out of the spam folder. Thanks for dropping by! Yes, I hear what you’re saying. Micropayment systems are the opposite case, though; monetizing happens from the beginning, and if the meme used has merit, such things should flourish (look at PayPal, for instance). I’m a great believer in word of mouth, or, rather, I much prefer that as an advertising medium over the usual stuff, mainly since the latter tends to employ lots of tricks that, when it comes right down to it, are simply mean and nasty. By which I mean they tend to rely on repetition, repetition, repetition, to drill the brand name into the (mostly) unsuspecting public. Noam Chomsky has a fair amount to say on that topic

      Word of mouth advertising, on the other hand, is superior (in my opinion) simply because it doesn’t rely on such tricks. If many people recommend something because it’s good, well, it’s likely to be, well, actually good. Of course the downside is that it’s much slower to achieve that critical mass.

      I’m waffling a bit, sorry. OK, a lot 🙂


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